Our Team
Leadership

Gina Livy
Chief Weight Loss Guru/CEO
Gina knows the diet industry inside & out, having spent the past 30 years helping people reach their weight loss goals. She knows what works, what doesn't, and is here to cut through the bullshit. The diet industry has failed people, forever promising quick fixes that never lead to sustainable weight loss.
Her mission is to disrupt the whole damn thing, so look out peeps...healthy sustainable weight loss is finally here and here to stay! For more about Gina and her story visit the Meet Gina page.

Tony An
President and COO
Tony is the business behind the business. He is responsible for all the business activities of the company; the stuff too boring for Gina to want to think about. After spending over 15+ years in a variety of corporate roles, including Product Development & most recently as a Senior Regional Manager at Amazon, Tony is here to build a company that will change the weight loss industry & help millions of people improve their health and happiness. Tony has an undergraduate degree in Biochemistry from McMaster University (which may finally come in handy) and an MBA from the Schulich School of Business in Marketing and Strategy.

Sonya Cholakov
VP of Business Deveopment and Strategic Partnerships
Sonya brings more than 20 years of experience and strategic expertise in sales and administration to the WLBG team.
Prior to joining WLBG, Sonya has spent most of her career in Telecommunications, most recently as a strategic sales leader. Born in Toronto where her parents emigrated from Greece and the Czech Republic, they both imbued her with four talents: hard work, resilience, studying, and an entrepreneurial spirit.

Kim Johnstone
Group Manager, Weight Loss Group
Having lost 50+ pounds herself, Kim started as a Vibe Ambassador in the Spring 2021 Group. In her role as Group Manager for our main weight loss group, she is committed to using her experience with the program to help support and motivate our group members as they work towards their Finally and Forever weight loss goals.

Odette Ropchan
Group Manager, Maintenance and Mindfulness Group
Odette originally joined the team as a Vibe Ambassador in September 2021 and is now leading our Maintenance and Mindfulness Group. In this role, Odette will use her expertise and experience from the Program and as a nutritionist to help our members navigate through the maintenance journey.

Drew Dafoe
Digital Creative Director
Drew is an accomplished producer, writer and creator who, for the past decade, has a proven track record of developing and executing multi-faceted, award-winning TV and digital content for top broadcasters including CBC and CORUS Entertainment. Drew has also executed sales and branded content on an international scale with Disney, LEGO, Nintendo, NBA, and General Mills. Excited to join the WLBG team as the new Digital Creative Director, Drew is looking forward to helping all digital aspects of our incredible program reach new heights.

Ashley Ples
Social Media Manager
Ashley originally joined the team as a Vibe Ambassador in September 2021 and is now our Social Media Coordinator. With a love of social media, her Program knowledge and experience as a professional photographer, she brings her creativity to our social media channels. She is a Livy Loser at heart having lost 65 lbs herself following the The Livy Method and loves engaging with our community.
Weight Loss Support

Shelann Sleegars
Assistant Group Manager
Shelann originally joined the team as a Vibe Ambassador in September 2021 and is now our Group Shift Supervisor. Shelann brings years of management experience to her role and has a passion for building great teams.

Sean Patrick Hogan
Group Shift Supervisor
Sean has done a great job as a Program Specialist and we are excited for him to continue his growth with the company and assume this new leadership position.

Brie Balmer
Group Shift Supervisor
Brie started out as a Vibe Ambassador with the company in December 2021 by dedicating her energy and passion to supporting our members on their journeys to finally and forever. She is thrilled to be bringing her experience as a Nutritionist and managing a team to her new role as Group Shift Supervisor.

Laura Fitzpatrick
Quality Control Assistant
Laura started as a Vibe Ambassador in 2021 after successfully losing 30 lbs by following the program. She has a passion for helping others and thoroughly enjoys supporting our members on their journeys to become healthier and happier versions of themselves while following the Livy Method. She received her undergrad in Kinesiology and went on to achieve her MA in child study and education. Laura is excited to support the team by carrying out quality control as well as contributing to learning and training initiatives.
Operations

Brennan Fournier
Digital Producer and Motion Graphic Designer
Brennan is a cinematographer, editor, and motion graphics artist who, after graduating from the Media Arts program at Sheridan College, has spent the past decade living and working in Toronto. Brennan operates as a Digital Producer and Motion Graphics Designer, elevating the brand with exciting animations, community outreach content and shareables, as well as offering an experienced production and post-production skillset to the WLBG team.

Sophia Sucameli
Social Media Assistant
In her new role, Sophia will be helping to manage our social media pages, provide customer support, and come up with creative content.

Noah Shafir
Graphic Designer
Noah is a Graphic Designer and Illustrator, with several years of experience from school and work in many spaces. Based out of Toronto, he has created work for independent productions, music videos, game development, business branding, album covers and others on various platforms. He is excited to be a part of the WLBG team to deliver fun and engaging designs that speak to the heart of the company and what they stand for!

Jordan Moreau
HR Assistant
Jordan is a Human Resources Assistant with a passion for helping individuals become the best version of themselves. She recently worked in Red Deer, Alberta, to develop her knowledge and gain experience in the Oilfield Service Industry. Jordan has recently relocated to Wasaga Beach, and is thrilled to join the WLBG team as a Human Resources Assistant. With her love and passion for people, Jordan will be supporting the operations of the Human Resources Department.

Jody Downdall
Digital Content Assistant
Jody has a passion for all things digital media. Since graduating from the Television and New Media Production program at Loyalist College, Jody has spent the last 13 years specializing in various roles within the television industry, primarily in the field of broadcast audio mixing and recording. Aside from audio, Jody has experience as a photographer, videographer, video and graphics editor, production assistant, and his most recent role was as the Technical Director for YTV’s The Zone. Jody is excited to be a part of the WLBG team, bringing his experience and versatility to his role.

Chris Wong
Technical Support Specialist
Chris has spent the past several years building out and implementing mobile apps and has a great deal of experience in software. He loves being able to help members with the companion app and any other technical related questions they may have. Outside of work, Chris is very passionate about health and fitness.

Robyn Grant
Customer Relations Specialist
Robyn's varied education and work experience cover technology, human healthcare, and business. She joined the WLBG team in 2021 as a Program Specialist helping our members in the groups. She then moved to the Social Media and Customer Relations Team where she continues engaging with our community and providing customer support through various social platforms and emails.

Samantha Vanderhulst
Project Coordinator
Samantha brings her EA and Project Management background to the WLBG team to support in achieving our goals within all aspects of the company. She is a highly motivated and enthusiastic individual and thrives on helping others. She is excited to be joining the team and to be working closely with the executive team.

Bobbie Schweitzer
Executive Assistant
Bobbie has been working in the Beauty industry for over 16 years. For a good part of her career, she managed and ran her own team with MAC Cosmetics. She spent a good amount of her time learning and focusing on the business aspect of the industry.
In 2018, Bobbie joined forces with her best friend to open a full service salon. Her extensive experience will be an asset in her role as Executive Assistant where she will also get to use her creative side to provide Gina with Hair and Makeup for all her video shoots and future events.

Joy Paul
Customer Relations Specialist
Joy helps with things on the administrative side such as helping members sign up, answering emails, tracking projects, etc. She began her weight loss journey back in fall 2019 and lost 30 pounds herself. She has an MBA from York University and spent 30+ years in sales. She is now happy to be helping others navigate their way through Gina's program so they too can achieve their weight loss goals.