Our Team

Gina Livy

Chief Weight Loss Guru/CEO

Gina knows the diet industry inside & out, having spent the past 30 years helping people reach their weight loss goals. She knows what works, what doesn't, and is here to cut through the bullshit.  The diet industry has failed people, forever promising quick fixes that never lead to sustainable weight loss. 

Her mission is to disrupt the whole damn thing, so look out peeps...healthy sustainable weight loss is finally here and here to stay! For more about Gina and her story visit the Meet Gina page.

Tony An

President and COO

Tony is the business behind the business. He is responsible for all the business activities of the company; the stuff too boring for Gina to want to think about.  After spending over 15+ years in a variety of corporate roles, including Product Development & most recently as a Senior Regional Manager at Amazon, Tony is here to build a company that will change the weight loss industry & help millions of people improve their health and happiness. Tony has an undergraduate degree in Biochemistry from McMaster University (which may finally come in handy) and an MBA from the Schulich School of Business in Marketing and Strategy.

Sonya Cholakov

VP of Business Deveopment and Strategic Partnerships

Sonya brings more than 20 years of experience and strategic expertise in sales and administration to the WLBG team.

Prior to joining WLBG, Sonya has spent most of her career in Telecommunications, most recently as a strategic sales leader.  Born in Toronto where her parents emigrated from Greece and the Czech Republic, they both imbued her with four talents: hard work, resilience, studying, and an entrepreneurial spirit.

Kim Johnstone

Group Manager, Weight Loss Group

Having lost 50+ pounds herself, Kim started as a Vibe Ambassador in the Spring 2021 Group. In her role as Group  Manager for our main weight loss group, she is committed to using her experience with the program to help support and motivate our group members as they work towards their Finally and Forever weight loss goals. 

Odette Ropchan

Group Manager, Maintenance and Mindfulness Group

Odette originally joined the team as a Vibe Ambassador in September 2021 and is now leading our Maintenance and Mindfulness Group.  In this role, Odette will use her expertise and experience from the Program and as a nutritionist to help our members navigate through the maintenance journey.

Drew Dafoe

Digital Creative Director

Drew is an accomplished producer, writer and creator who, for the past decade, has a proven track record of developing and executing multi-faceted, award-winning TV and digital content for top broadcasters including CBC and CORUS Entertainment. Drew has also executed sales and branded content on an international scale with Disney, LEGO, Nintendo, NBA, and General Mills. Excited to join the WLBG team as the new Digital Creative Director, Drew is looking forward to helping all digital aspects of our incredible program reach new heights.

Ashley Ples

Social Media Manager

Ashley originally joined the team as a Vibe Ambassador in September 2021 and is now our Social Media Coordinator. With a love of social media, her Program knowledge and experience as a professional photographer, she brings her creativity to our social media channels. She is a Livy Loser at heart having lost 65 lbs herself following the The Livy Method and loves engaging with our community.

Brennan Fournier

Digital Producer and Motion Graphic Designer

Brennan is a cinematographer, editor, and motion graphics artist who, after graduating from the Media Arts program at Sheridan College, has spent the past decade living and working in Toronto. Brennan operates as a Digital Producer and Motion Graphics Designer, elevating the brand with exciting animations, community outreach content and shareables, as well as offering an experienced production and post-production skillset to the WLBG team.

Sophia Sucameli

Social Media Assistant

In her new role, Sophia will be helping to manage our social media pages, provide customer support, and come up with creative content.

Noah Shafir

Graphic Designer

Noah is a Graphic Designer and Illustrator, with several years of experience from school and work in many spaces. Based out of Toronto, he has created work for independent productions, music videos, game development, business branding, album covers and others on various platforms. He is excited to be a part of the WLBG team to deliver fun and engaging designs that speak to the heart of the company and what they stand for!

Jordan Moreau

HR Assistant

Jordan is a Human Resources Assistant with a passion for helping individuals become the best version of themselves. She recently worked in Red Deer, Alberta, to develop her knowledge and gain experience in the Oilfield Service Industry. Jordan has recently relocated to Wasaga Beach, and is thrilled to join the WLBG team as a Human Resources Assistant. With her love and passion for people, Jordan will be supporting the operations of the Human Resources Department.

Jody Downdall

Digital Content Assistant

Jody has a passion for all things digital media. Since graduating from the Television and New Media Production program at Loyalist College, Jody has spent the last 13 years specializing in various roles within the television industry, primarily in the field of broadcast audio mixing and recording. Aside from audio, Jody has experience as a photographer, videographer, video and graphics editor, production assistant, and his most recent role was as the Technical Director for YTV’s The Zone. Jody is excited to be a part of the WLBG team, bringing his experience and versatility to his role.

Chris Wong

Technical Support Specialist

Chris has spent the past several years building out and implementing mobile apps and has a great deal of experience in software. He loves being able to help members with the companion app and any other technical related questions they may have. Outside of work, Chris is very passionate about health and fitness.

Robyn Grant

Customer Relations Specialist

Robyn's varied education and work experience cover technology, human healthcare, and business. She joined the WLBG team in 2021 as a Program Specialist helping our members in the groups. She then moved to the Social Media and Customer Relations Team where she continues engaging with our community and providing customer support through various social platforms and emails.

Samantha Vanderhulst

Project Coordinator

Samantha brings her EA and Project Management background to the WLBG team to support in achieving our goals within all aspects of the company. She is a highly motivated and enthusiastic individual and thrives on helping others. She is excited to be joining the team and to be working closely with the executive team.

Bobbie Schweitzer

Executive Assistant

Bobbie has been working in the Beauty industry for over 16 years.  For a good part of her career, she managed and ran her own team with MAC Cosmetics.  She spent a good amount of her time learning and focusing on the business aspect of the industry.

In 2018, Bobbie joined forces with her best friend to open a full service salon.  Her extensive experience will be an asset in her role as Executive Assistant where she will also get to use her creative side to provide Gina with Hair and Makeup for all her video shoots and future events.

Joy Paul

Customer Relations Specialist

Joy helps with things on the administrative side such as helping members sign up, answering emails, tracking projects, etc. She began her weight loss journey back in fall 2019 and lost 30 pounds herself.  She has an MBA from York University and spent 30+ years in sales. She is now happy to be helping others navigate their way through Gina's program so they too can achieve their weight loss goals.